Are You Leaving Money on the Table? Turning Casino Resorts into Go-To Venues for Profitable Groups and Events
By Mike Pavicich
Historically, Las Vegas was a gaming-centric market, with 61% of revenues coming from the casino category in 1990. Although gaming continues to serve as an economic engine in Las Vegas, according to CDC Gaming, food, beverage, and other departments accounted for a record 73.4% of total revenue, up from a combined 69.6% year over year. This trend is not limited to Las Vegas; it is being observed in casino markets worldwide.